There's a lot of complaining about the price of these bikes. Having added up the cost of the components for the top of the range AURUM it comes to £4100. That is not including the frame and seatpost(couldn't find an individual price). It depends how much the frame will cost in the uk as to whether its overpriced. I think one of the main problems is people expect cheap norcos but it looks like a lot of thought and testing have gone into this bike. If the top of the range model is in direct competition with the glory (£2000 frame price) then a full build with the spec of the norco would be £6000, i'm sure a lot of people would complain about that. Only when proper reviews on it get done will riders know if the price is justifiable. I